Amie Blu – Shadow

Amie Blu has today shared brand new single ‘shadow’, out now on 0207 Def Jam / Polydor Label Group.

With ‘shadow’ already gaining 1M organic views on socials and co-signed by the likes of SZA, the South London One to Watch recently wrapped a UK/European tour with Faye Webster – including a London date at Eventim Apollo – following dates earlier this year with Joy Crookes and Jacob Banks. Festivals will follow this summer such as Reading & Leeds and Boardmasters…watch this space for more from Amie Blu to follow soon.

Lo-fi, scuzzy and searingly honest, ‘shadow’ upends a love song – its obsessions and potentially unhealthy borders – for something more existential: here Amie Blu addresses her own sense of identity, those aspirational versions of the self that follow us around like a ‘shadow’ and we ultimately must make peace with. Amie comments that “shadow is about feeling like nothing you do is ever good enough for someone you love. You’re constantly chasing after their approval and validation but never get it. How they treat you overshadows everything else in life.”

22-year-old Amie Blu’s confessional, deeply accomplished work to date is a testament to living, and even thriving, with your ‘shadow’. Born of French heritage in South East London, Amie cut her teeth in community projects growing up – ArtsTrain, Flames Collective – before hustling through music in jobs ranging from youth charities to A&R and publishing (“in every job interview I was clear – I’m never gonna respond to anything else outside of my working hours because it’s not my priority. I’m gonna be an artist”). Having developed her sound across a series of DIY EPs, a turning point proved to be 2024 mixtape how we lose. Introspective but frank, tracks like ‘everything about her’ showed a poetic brand of realism – and soulful, stop-you-in-your-tracks voice – way beyond Amie Blu’s years. 

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