Maryze – False Icon

Queer Canadian‑French alt‑pop artist Maryze debuts new video for latest single ‘False Icon’, out now via Hot Tramp Distribution.

Produced by New York multi‑hyphenate Skyler Cocco, the track blends 80s synth theatrics with glossy, hyper‑modern pop, landing somewhere between neon melodrama and razor‑edged camp. Its visual world leans even darker, shaped by Italian filmmaker Andrea Calvetti, whose stark polaroid aesthetic adds a body‑horror twist.

Inspired by the cult 1986 film Society, ‘False Icon’ skewers the warped spectacle of celebrity culture. Maryze’s narrator dismantles the façade of a worshipped figurehead, exposing the rot beneath the glamour while acknowledging the irresistible pull of fame’s funhouse mirror. Co‑written with Cocco, the track reads like a shared critique from two artists who’ve seen the industry’s illusions up close.

Speaking about the single, Maryze says the song was sparked by witnessing artists in Los Angeles blur the line between community and clout. The lyric “Your friends, your fans, your captives” became a central theme — a call‑out to performers who manufacture intimacy for personal gain. The accompanying visualizer introduces the titular “False Icon,” played by Sadie Scheufler, a character who lures people in with glamour before revealing something far more hollow. Maryze describes Scheufler’s performance as “terrifying on set.”

Maryze has spent the past few years carving out a stormy, sensual alt‑pop lane, defined by electronic pulse, bilingual lyricism, and emotional precision. After touring Australia and New Zealand with Alex Cameron and scoring a viral moment with their single “Langue”, they spent 2025 in Los Angeles residencies, including time at SOCAN House. This year they’ve released the EP Versed, hit SXSW, and supported Boy Harsher, Princess Superstar, and Desire.

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