Laufey – Snow White
Today, GRAMMY®-winning Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey is premiering a new song, “Snow White.”
Laufey explains, “Snow White is about the never ending chase for perfection that comes with being a woman. It’s about looking in the mirror and seeing all the ways in which you can improve yourself.” The song also comes alongside the official music video which was completely shot in her native Iceland, and directed by Laufey’s twin sister and creative director Junia Lin.
“Snow White” is the latest offering from her highly anticipated forthcoming album A Matter of Time, coming August 22 via Vingolf Recordings / AWAL.
As Laufey began to craft A Matter of Time, she felt freer than ever. “Every new album for me is a blank book of stories to write,” she says, and it’s true. An artist who pours her life experiences into her work, she infused 2022’s Everything I Know About Love with coming-of-age tales revolving around leaving home, and for 2023’s GRAMMY®-winning Bewitched she dove headlong into young love. Brought to life with sweeping orchestral arrangements, interwoven strains of bossa nova and jazz, and Laufey’s honeyed alto, those albums cemented Laufey as a star who can make sounds from bygone eras feel timeless.
Now on A Matter of Time, Laufey further crystalizes her singular sound—one still rooted in her beloved influences, but which forgoes any strict standards or rules. “I’m constantly thinking about classical and jazz, how to properly preserve them and pay homage.” For this album she continues to do so while also noting, “I just wanted to let my heart wander.” To that end, she teamed with a pair of co-producers, one comforting and familiar—Spencer Stewart who worked with Laufey on her first two albums —and one new to her but deeply attuned to artists looking to open up: Aaron Dessner (Taylor Swift, Ed Sheeran). Feeling sonically unrestrained gave Laufey the space to share new sides of herself while exploring sometimes heavier themes. “People expect a pretty façade of girly clothes, fantastical stories, and romantic music,” she says. “This time, I was interested in seeing how I could draw out the most flawed parts of myself and look at them directly in the mirror.” A Matter of Time finds Laufey at her most daring—and also playful—as she captures the experience of “real love” in its many forms and what it means to observe as it strips you down to your most vulnerable and anxious.
Laufey will perform the new songs on the “A Matter of Time Tour,” which sold over 250K tickets upon its initial onsale, including two sold out Madison Square Garden dates in New York City, two sold out Crypto.com Arena dates in Los Angeles, plus second nights added in Toronto and San Francisco and a dozen other instantly sold out arena shows. The tour kicks off next month and sees Laufey bringing her enchanting and theatrical live show to her largest North American venues to date.
August 7—Blossom Music Center—Cuyahoga Falls, OH‡
August 9—Saratoga Performing Arts Center—Saratoga Springs, NY§
September 15—Kia Center—Orlando, FL* SOLD OUT
September 16—State Farm Arena—Atlanta, GA*
September 18—Dickies Arena—Fort Worth, TX* SOLD OUT
September 20—Toyota Center—Houston, TX*
September 21—Moody Center—Austin, TX*
September 23—Desert Diamond Arena—Phoenix, AZ*
September 24—Pechanga Arena—San Diego, CA* SOLD OUT
September 26—Crypto.com Arena—Los Angeles, CA* SOLD OUT
September 27—Crypto.com Arena—Los Angeles, CA* SOLD OUT
September 29—Oakland Arena—Oakland, CA*
September 30—Chase Center—San Francisco, CA* SOLD OUT
October 2—Rogers Arena—Vancouver, BC*
October 4—Climate Pledge Arena—Seattle, WA* SOLD OUT
October 6—Delta Center—Salt Lake City, UT*
October 8—Red Rocks Amphitheatre—Morrison, CO* SOLD OUT
October 10—United Center—Chicago, IL* SOLD OUT
October 11—Target Center—Minneapolis, MN*
October 13—Bridgestone Arena—Nashville, TN*
October 15—Madison Square Garden—New York, NY* SOLD OUT
October 16—Madison Square Garden—New York, NY* SOLD OUT
October 19—Scotiabank Arena—Toronto, ON* SOLD OUT
October 20—Scotiabank Arena—Toronto, ON*
October 21—Place Bell—Laval, QC*
October 23—Capital One Arena—Washington, DC*
October 24—Wells Fargo Center—Philadelphia, PA*
October 27—TD Garden—Boston MA*
‡with The Cleveland Orchestra
§with The Philadelphia Orchestra
*with support from Suki Waterhouse
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