Bruses – Desde El Coma

The new face of alternative pop, Bruses, invites us into one of the most unexpected corners of her creative universe with her new single “YUMMi <3.”

The track offers a playful preview of her highly anticipated second album, DESDE EL COMA, arriving August 22.

With “YUMMi <3,” the four-time Latin Grammy-nominated singer-songwriter shows a playful and daring side that contrasts with the moods we’ve already come to know from her music, reaffirming her ability to reinvent herself and surprise us every time.

“YUMMi <3” is a pop track that bursts with impulsive, fresh energy. Over a backdrop of quick, driving percussion and bright electronic textures, Bruses sings about an unforgettable desire for someone, a kind of obsession that feels inevitable, even when cupid seems to have turned his back. The production is full of addictive details: a distorted, catchy chorus that lingers in your head, rhythmic shifts that pull you along for the ride, and an almost delirious atmosphere that captures the feeling of losing your mind over someone.

The music video, directed by Kathya Velazquez best known as KNIFEEANDROSES, reveals a completely different side of Bruses, surrounded by women in a playful and daring setting that reflects her state of mind as she performs the song. With lines like “cada que te veo me tomo pastilla porque eres la droga que mi madre me advertía” (“every time I see you I take a pill because you’re the drug my mother warned me about”), the video takes us on a journey through her fantasy world, where she explores her sexiest and most playful side before gradually delving into something deeper and more unsettling. The atmosphere shifts from bright colors and quirky animations to darker, heavier tones, uncovering the origins of those thoughts. In the final scene, Bruses sits in a chair surrounded by spikes and hooked up to an IV, her mood turning into a more vulnerable state, marking the beginning of the story that opens the door to her sophomore album, DESDE EL COMA.

This single reveals yet another layer of what will come together on DESDE EL COMA, an album Bruses has been unveiling little by little like a puzzle. Previous tracks like “I’M SO HAPPY,” “COMA PARTY” and “ME ESTOY RINDIENDO am0r :(,” have already given her fans an exciting glimpse into the emotional and sonic journey ahead: songs that defy the rules of Latin pop. With “YUMMi <3,” Bruses proves once again that behind every story and every sound is a complete artist that designs a world for her listeners to get lost in.

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