Jewels Gold – Starry Eyes
Rising singer-songwriter Jewels Gold announced directly to her vast online following that she has signed to TikTok’s music division SoundOn. “It feels incredibly full circle after years of pouring my heart into building a community online and sharing my music, to now be partnering with TikTok, the very platform that’s been such a big part of my journey. I’m beyond grateful for the support and this surreal opportunity to take things to the next level.”
She’s also shared that her debut single on the label, “Starry Eyes,” will be released on July 11th.
“If you’ve ever had your heart broken, you know how hard it can be to trust someone again and open up,” Gold says of the upcoming track. “When a relationship that you thought would last forever suddenly ends, it can make you doubt if it was ever real. Some people think that they’ll be safer if they put walls up and try to guard their heart, but I believe it takes great strength to be vulnerable, to put yourself out there, and to let love back in. Starry Eyes is about finding the silver lining and remembering that no matter how dark it gets, the stars will shine again.”
Gold was an early adopter of TikTok–she started posting on the platform in 2019. Due to her unusually transparent, organic approach to sharing her astonishing talents to a much wider audience, she became one of the platform’s fastest growing female vocal accounts within two years. Her daily TikTok posts have garnered her a deeply engaged and dedicated audience of over 1.2 million followers, propelling dozens of her videos well into the multi-millions; the latest of which, a stunning Lana Del Rey cover which has earned the praise of celebs and even companies such as YouTube, has amassed over 10.5 million views and 1.6 million likes in the span of 72 hours–a true testament to the deep connection she’s made with her following.
Influenced equally by her parents’ love of Nina Simone, Etta James, Whitney Houston, and Motown, and her youthful exposure to Adele, Amy Winehouse, and Christina Aguilera, Jewels’ potent yet supple, emotive vocals channel a unique old/new mélange of classic soulfulness through an energized Gen Z prism.
Her upcoming EP, which is still being recorded, is akin to a modern orchestra with dynamic vocals, juxtaposing grand cinematic instrumentation with modern production to create an experience that’s timeless yet unmistakably “now.” “I want my music to make people feel like they’re unstoppable – to have that drive, that power, and also just the trust in themselves that they can handle any situation and walk through it with grace.”
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